Max Gulde: A Pioneer striving hard to bring Impact in the Space Industry
Elite League of Transforming Leaders 2021
While some may find success in financial
gain, many entrepreneurs nowadays are
driven to bring significant change. Max
Gulde, Co-founder and CEO of ConstellR, has loved working in the space domain
for a long time. He has contributed well in the aerospace research industry
through his venture and desires to continue the same for the future.
He says, “What we are trying at ConstellR
is to use space for the good of humankind. If we win, everybody else wins, too.
This change – and in fact most UN Sustainability Goals – is of a magnitude
which can only be addressed by using space assets. In a nutshell, our
contribution is to shift the balance in the space sector from defense and
intelligence to planet-positive applications.”
Main Roadblock
They faced the main roadblock when one of
their initial four co-founders left the venture and refused to return his
shares weeks before their first-ever funding round. He says, “What we learned
that day were two things: First: always trust your gut when it comes to getting
people on board. However nice a CV, if you have a bad feeling – do not ignore
this feeling. Second: team is everything. If you have people around you, you
can trust, going through the hardship of building a company will bring you
closer together than any single success ever can.”
Top Services and Vision of ConstellR
ConstellR provides precise,
global temperature data for a growing planet. Owing to the rise in water
scarcity, demographic pressure, and climate change, today’s agriculture is
under increasing stress to deliver more food with less resources. At heart,
food production is driven by freshwater availability, which is in turn driven
by temperature. Our temperature monitoring service will be the first-ever
service to provide global, daily, precise, plot-level temperature data as the
fundamental environmental variable to determine crop water needs. This enables
our customers, smart farming companies, to support farmers all over the world
in getting the most “crop per drop” by increasing water efficiency by nearly
100%. The team kept partnering with the world’s best organizations to impart
the best technical solutions in the easiest possible way to the
customer.
He shares, “My vision for ConstellR is to
enable sustainable living on our planet. As a scientist, I would phrase it as
to redefine the understanding of our world’s energy, carbon, and water cycles.
As an entrepreneur, it then becomes to provide the fundamental dataset to
enable a global sustainable agriculture for our and the generations to come.”
Marking the beginning of his
Entrepreneurship Journey
He already loved working in research,
however, he needed to align his love for research with how it
impacted the lives of people. He decided to reset his focus and as a result, he
says, “I got the position of mission scientist for the first-ever satellite
from Europe’s largest research organization for applied science at Fraunhofer
EMI in Freiburg, Southern Germany. Here, I had the opportunity to dive into a
completely new topic and used my former training as a physicist to find
solutions to all kinds of different challenges.”
Working there, he thought, he could
contribute better to society.
Then he stumbled upon an ESA competition
where different teams participated to come up with a solution of challenge
related to CubeSat mission and created significant societal impact at the
lowest cost. At such time, he and his colleague submitted their solution and
were humbled to witness that they were one of the three finalists.
Although he couldn’t win it, he was happy with his contribution and within 2
years of further development and research, ConstellR was formed.
Being from a competitive family, he had all
the traits to become a successful entrepreneur such as the love for
challenges, the endurance to keep going, inventiveness, and strong work ethics.
He shares, “One of the greatest achievements is that we quadrupled the size of
the company in less than a year and that we will move from incorporation to the
first orbital system in less than two years and only one funding round.”
Balancing the Roles at Personal and
Professional Fronts
At home, Max has a great family that
ensures that he religiously fulfills all his duties and spends good time with
them. He shares, “In pre-COVID time, I would collect the children, get them
ready for breakfast and then bring them into day care and kindergarten, which
is currently both covered by my wife. I then go into the office two days of the
week and work the remainder of the week from home. When at home, I enjoy lunch
with the family and keep working until dinner. This usually evolves into
playing with the kids until they go to bed.” He ensures that he always leaves
one day a week off from work, completely focused on family.
As the CEO of ConstellR, he has the main
job of ensuring ample funding be it from public or venture so that company
operations don’t get hindered. He shares, “I lead mission design and have roles
in partner management, all things legal & HR, as well as am supporting in
business development. One of the big tasks ahead of all of us is to create a
corporate structure and team to fill those roles, allowing my co-founders and
myself to concentrate more on strategic aspects.”
As a firm believer of communication as the
ultimate binder and motivator, he makes sure that all have a transparent and
failure-tolerant company culture.
He says, “In my experience, the key to
becoming really successful is to frequently fail.” Thus, in case
anyone makes any mistake or faces challenges, seeking support is
essential. Even if someone achieves something, there is recognition and reward
for appreciation. Also, the employees are encouraged time and again to share
their motivation, aspirations and suggestions for improvement during regular
feedback meetings.
Shining Future of ConstellR
Max is proud to have the first system in
orbit within 12 months from now. While all activities right now focus towards
that date, they are then going to handle the implementation of the
constellation. Also, he has a target for 2023 i.e., to be fully operational
at substantial capacity. Owing to the growing partner network of distributors,
the company is confident to gain global reach till then.
He adds, “By 2026, our goal is to have
expanded our service enough to enable about 7% more global food production
while saving billions of liters of freshwater, both of which should have a
major impact on the prosperity of currently developing regions.”