Kirsty Gordon: Leading the Best Safari in Africa with Remarkable Travel Offerings
The 10 Most Innovative Business Leaders to Follow in 2021
Travel is the best way to escape from worldly chaos and still
reserve some quality time with loved ones. The experience becomes more
mesmerizing when you are traveling towards nature and experience what mother
earth has gifted to us. With 30 years of knowledge and experience of Africa
with travelers from all over the world, Kirsty Gordon, CEO of Anywhere
in Africa Safaris, has an eternal passion for travel/safari. She creates
a personal experience for travelers and guests that they will treasure for a
lifetime and her goal is to be the company of choice for unique wildlife and
wilderness experience, in a comfortable unique atmosphere. She opines, “My
love affair with Africa started over 30 years ago, on my first wildlife safari
to the Okavango Delta in Botswana. Since then, I have explored and delved deep
into the remote corners of Africa and the world, uncovering experiences and
hand-selecting local experts to help me create authentic travel adventures for
my clients.”
Anywhere in Africa Safaris is focused on empowering clients
and travelers to become Ambassadors for Africa. It is an independent, owner-run
tour operator based in one of the most breath-taking cities in the world, Cape
Town. The company provides exclusive plans that include bespoke, luxury travel
packages to Southern Africa, East Africa, North Africa, Indian Ocean Islands,
and even unique destinations abroad. The company states, “We don’t do
anything off the shelf, as we tailor one-of-a-kind journeys to suit your
specific interests.”
Success; when Your Work Brings Happiness
Kirsty’s finds success is a journey that happens
when one identifies and lives out his or her true purpose and feels fulfilled
as a result.
She opines, “It also means doing what I love to do
every day while making a positive impact on others. My passion is travel,
people, and Africa so I am living my dream, and my purpose is to motivate
people to travel to and explore all the incredible areas in Africa, and by
doing so they become ‘Ambassadors’ for Africa.”
Elephant Havens is a non-profit organization that is very
close to Kirsty’s heart. It helps in giving back not only to conservation but
to the community. She says, “I feel like I’ve earned success every time
a client is referred to me from a previous client for advice and help in
planning their trip to Africa or Indian Ocean Islands. The same goes when a
client returns from their trip and tells me that I helped to fulfill their
bucket list dream of traveling to Africa, and they will be returning or will be
referring my services to one of their friends.”
The company also gives a small donation of each client’s
profit made to Elephant Havens in Botswana and giving back in other ways where
it supports and sends clients to lodges that support conservation and community
so the clients know the trips they have purchased has given back in many ways
to various local organizations.
Business Challenges during Pandemic
As per Kirsty, having challenging situations in business and
personal lives is common, but one needs to get calm and clearly define the
roadblocks before reacting to them. She recalls her mentor’s word, ‘‘It isn’t
the problem but how you sort it out that matters”.
The tourism business has certainly had its fair share of
challenges since the Covid situation last year. She asserts,
“What has made me strong in this specific journey is that
it has made me look out the box at the big picture issues that are facing the
travel industry and the many tourism organizations that have been affected.”
“You need to be open, flexible, and you cannot stay in
your comfort zone. It is important to step back a moment and look at what is
good for my business, professional, and personal journeys as they are all
interlinked in the end,” says Kirsty.
Love for Travel and Tourism
Kirsty’s first job was working in a travel
agency in Cape Town, in their corporate division doing flight bookings. Not
long after she started this new job, there was an opening in the company’s
incentive travel division working with high-end corporate companies in Cape
Town that were putting together incentives trips for their employees to reward
or re-motive them. The groups ranged from 20 to 200 people traveling at a time.
Kirsty says, “I applied and was offered the positive which was an
incredible opportunity and huge learning curve.”
Kirsty always has been an adventurous
individual. In 2006, she was preparing to become a professional
horse riding in the UK and wanted to represent South African in the Beijing
Olympics for Eventing in 2008. Due to an unfortunate riding accident, she
missed the opportunity. She returned to South Africa end of 2009 and had to
think long and hard about staying in the travel industry. She says, “I
realized once I sat down and did some soul searching is that I love Africa, I
love people, and I love to travel so why was I looking at re-inventing the
wheel and trying to change to something else.”
The Dream Job
For Kirsty, her professional life isn’t just a job but
something that she has always been passionate about and loves doing. Being in
the travel industry allows Kirsty to visit some incredible properties for
business purposes. She considers, besides part of work, it is also a privilege
to experience incredible venues that brings a balance of personal enjoyment and
business. She states, “It is important for me to spend quality time
with my incredible partner John Allen and our family and friends on
weekends.”
A To-Do List for Tomorrow
According to Kirsty, each day needs to have
structure for everyone. To do that, every afternoon before Kirsty leaves work,
she makes a to-do list for tomorrow (these boxes need to be ticked) and then a
list of must-do’s as time allows. But at the same time, she believes that one
needs the flexibility to be built into the day. She says, “Something I
feel strongly about is that there are times when you need to go into the board
room and close the door, slow things down, catch up with what you need,
reassess a booking or itinerary, and only then can you move forward more
effectively rather than running around trying to juggle a whole load of balls
and not getting anything done efficiently, stressing yourself and everyone else
around you.” She adds, ”Stop the bus, take a step back
to move five steps forward”.
Adapting Changes as Required
In this ever-changing world especially with what the whole
of humanity has experienced in the last year, Kirsty believes that it is
essential to be open to new ideas, innovation, and flexibility for business
progress. To allow the ideas to grow into incredible projects, you need to
realize when the idea needs to be put to bed or moved to a future project. She further adds innovation isn’t about
necessary creating something new. She states, “My focus last year when the
travel industry crashed was to re-focus my social media, website, and exposure
to clients instead of slowing down on my social media marketing as many travel
companies did to save money.”
Kirsty has spent money and improved, changed, and stimulated
the social media part of the business. Thus the clients and future clients know
that Anywhere in Africa Safaris is still here, going strong, and ready for when
the Tsunami of travel opens up again.
Endeavouring to Become ‘Best Bespoke Safari Tour
Operator in Africa’
Due to so much uncertainty in the travel industry, many people are fighting for business and sometimes bucking the system to get business. At this crucial time, Kirsty focuses on being honest, transparent, and accountable for Anywhere in Africa Safari’s services that include travelers’ safety as well. As a leader, she shows appreciation, recognition, and empathy not only for her team but also for the incredible suppliers, hotels, and lodges that support it. She says, “They are part of where I am and what Anywhere in Africa Safari’s is today.”
For the future, Kirsty visions on becoming more
time-efficient in all aspects of the business. So Anywhere in Africa Safaris
can achieve the recognition of MEA award for 2021 as Best Bespoke Safari Tour
Operator in Africa. She asserts, “We have won the 2020 award and,
now I would like to keep building that trust and confidence with my clients so
when they think ‘Travel to Africa’ they think we need to contact Kirsty Gordon
at Anywhere in Africa Safaris.”
For more information please
contact:
Anywhere in Africa Safaris
Kirsty Gordon
Email : kirsty@anywhereinafrica.com
Mobile: 0027 794745119