With the aim to design and deliver unique and affordable CRM
solutions for small scale companies, Commence Corporation stepped into the
corporate market. Being the CEO of the company Larry Caretsky paved the way to
the top against all the odds.
Hurdles are part of the success
Larry Caretsky believes that setbacks are an integral part
that allowed them to focus on their core vision. They started different
ventures in different domains in the past but soon realized that everyone could
achieve not everything.
He believes that being the jack of all the things is not
going to work for Commence Corporation. So, the company pivoted out of that
approach and decided to gain expertise in a single domain and rule it.
With several other corporate beasts present in the CRM
industry, Commence Corporation had a tough road ahead to reach the top place.
Rise of Commence Corporation
With the aim the bring a change in the CRM industry,
Commence Corporation began the journey with Commence 1.0. Larry Caretsky wanted
to provide affordable solutions to small-scale companies to comprehend the
power of customer relations and grow exponentially.
Commence Corporation stands tall on its three pillars that
are honesty, integrity, and professionalism. The whole team at the company
works harmoniously to achieve the set milestones and improve together.
The company gives the first and foremost priority to their
customers. By understanding the needs of the customers at a deeper level, they
have come a long way from the last two decades.
Larry Caretsky strongly believes that innovation is the key
to rise and prosper. So, he leads the company to incorporate the latest tools
and technologies with their strategies to improve their products and provide
smart, innovative solutions to the customers.
Tackling the competition in the market
While exploring the whole CRM industry, Commence Corporation
understood three prime things. First, the majority of the products to harness
the power of CRM were designed for the enterprise level. They have all the key
functionality but the cost to incorporate the structure in the company is quite
Secondly, there are a countless number of cookie-cutter
products available for the small scale industry for free on the internet. They
just offer basic functionality with no scope to blend them with the strategies
and customize different aspects.
Third, there are some professional options in the market,
but they offer very limited functionality. Commence Corporation focused on this
thing and leaped the golden opportunity to develop a unique solution that will
allow all the companies to understand the importance of CRM and skyrocket their
The aim was to reduce the enterprise-level products’ cost
and complexity and provide simple and unique solutions for everyone to use.
They offer a comprehensive suite of applications with unique functionality.
The product includes the ability to managing leads, sales,
marketing, customer service, project management, and even a customer portal
that improves the interaction with prospects and customers.
Commence CRM is clearly easier to implement and use than
industry giants Salesforce.com or Microsoft Dynamics CRM. It is the optimum
solution for small to mid-scale companies to harness the power of CRM and
achieve new heights.
Providing unique functionality to all clients
Larry Caretsky understands the role of customers and knows
how to utilize them efficiently. Keeping them as the prime focus, he led his
company to develop a product that allows them to understand the importance of
CRM and exploit it to grow.
He grasped the fact that small and mid-scale industries were
lacking the resources to unleash the power of CRM. So, he aimed at bridging the
gap between them and build his company to offer them everything in a simple and
Commence Corporation has a team of highly experienced sales,
marketing, and customer service professionals that fill this gap by providing
the expertise necessary for our customers to realize the maximum value from our
software. This includes creating and
implementing a sales methodology or process, sales training, creation of
marketing mailers even the implementation of a customer service portal that
automates customer service.
By coupling its software with professional services,
Commence Corporation paved its way to the top with the highest customer
retention rates in the industry.
Role as the CEO of the Commence Corporation
The CRM sector continues to expand and evolve with newer
innovative technologies, additional services, and better integration to third-party
products. Commence Corporation is
contributing to this by enabling their customers to utilize new technology in
conjunction with Commence CRM.
As the CEO of the company, Larry Caretsky pays close
attention to the customer needs and remain dedicated to profitably delivering
our products and services into the future.
He is a focused executive and passionate about sales and
building long term business relationships. Surpassing 35 years in the industry,
he has been recognized as one of the Most Inspiring Sales Leaders by the Lead
Management Association, which fuels his motivation to grow.
He manages the overall business operations in the United
States and abroad while taking several critical corporate decisions. He plans
and plots the company’s short term and long term business strategy.
Road to success and future of Commence Corporation
Commence Corporation has been very successful in providing
innovative solutions to all the customers. The clientele is gratified by the
company structure, methodology and love to use their products. Many customers
also indicate that the company’s management is easily accessible and is often
engaged at the grassroots level.
“I am confident that customers would say that they have
a very good product coupled with outstanding service,” Larry adds.
The company aims to grow and elevate the profitability. Not
being an enterprise-level company, Commence Corporation has access to limited
resources, but that never in their way to provide professional services.
They aim to form strategic business alliances with other
solution providers in specific vertical markets or general-purpose spaces with
solutions like AI or BlockChain.
They already do this outside the United States, where their
products are sold and supported by third-party business partners. They plan to continue to grow this channel
and expand their international footprint.