Julie Camardo: Climbing Success with her 141-year-old family business
The 10 Most Influential Business Leaders of 2021
Starting a company is a huge task;
maintaining its legacy over five generations and over 140 years is a work of
dedication, commitment, and sheer devotion. Such is the inspiring story of
Julie Camardo, CEO of Zweigle’s Inc., a small meat manufacturer in Western New
York who carries pride in their longstanding history.
Camardo confidently shares, “Zweigle’s is
my family legacy, and I am proud to be a part of carrying on the traditions. We
are part of the Rochester, New York timeline, and we help support the community
to grow and thrive in any way we can.”
The essence of Zweigle’s, Inc.
Established in Rochester, New York in 1880,
Zweigle’s, Inc. is a fifth-generation, family-owned meat, and protein
manufacturing company with an aim to create memories through delicious food
using flexible partnerships. The company mainly works to provide a wide range
of fully cooked products, including natural casing and skinless hot dogs,
sausage links and patties, meatballs, chicken breasts and strips, deli meats,
plant-based proteins, and much more for retail, food service, and private label
customers.
Zweigle’s has a fulfilling culture where
each employee is rewarded for doing the right things and recognized for living
the core values. She adds, “One of our values is accountability. Within that
value, we further define honesty and owning it your actions whether it be good
or bad. We use mistakes are learning tools, and we are working hard to
reinforce that philosophy with training and management support.”
With a focus on innovation, Zweigle’s
recently added a new core value: continuous improvement. Zweigle’s relies on
their dedicated product development team and experienced R&D manager to
develop new solutions for their partners and internal projects. It is also why
the team reinvests in the plant, people, process, and machinery to bring out
new innovations to adapt to changing food industry trends.
Roadblocks on the pathway of Success
Every business face challenges, and when
Julie took a leadership position at Zweigle’s, she faced some roadblocks. She
explains, “In the beginning, when I started to take a stronger role in the
company, I had three major challenges: trust, culture, and understanding the
importance of knowing what I do not know.”
1.Trust: She wanted the employees to know
that she cared about Zweigle’s and its employees deeply. She says, “Trust helps
in getting to know the employees, sharing information about the company,
setting structures in place for strategic planning, and getting the right
people in the right positions to help turn the company around and make it
successful.”
2.Culture: With trust, she could create a
positive atmosphere along with appreciating the employees. She shares, “Over
the years, I have worked hard to define, document, share and encourage living
our core values both at work and outside of work. At the same time, our culture
must be willing to be flexible and embrace change as we grow. It is also about
having a strong management team in place to support our new culture.”
3. Learning new things: Leading a
business requires learning every day. She says, “It took time for me to have a
clear understanding of my own strengths and weaknesses for running the
business. I always look to hire people who are better at their jobs than I
would be at that position.” All this has allowed her to develop a great
leadership team that can be relied on for running and growing the business.
Early in her professional career, Julie
made the conscious decision to move back to Rochester to discover if she really
wanted to be a part of the family business. Julie’s love for the business’
customers and pride in carrying on the family business grew tremendously with
time. She shares, “My greatest achievement is being able to carry on Zweigle’s,
my family business, through the 5th generation. I am very proud to be able to
lead Zweigle’s beyond our 141st year.”
Witnessing Change with Passionate
Leadership
Being a nationally certified woman-owned
business is quite a rare thing, especially in the meat industry. She says, “As
we work to make sure our customers’ needs are met, we also spend time with our
suppliers and equipment manufacturers to listen and learn from what they are
seeing from other manufacturers. We attend trade and industry shows and spend
time growing our network to learn from other food manufacturers.”
Julie knows that the business can only run
efficiently if they can be flexible and adapt to changes. With changing USDA
regulations, machinery, and equipment updates, and changing buyer behaviors,
Zweigle’s must always look for new opportunities to stay ahead and remain
relevant and competitive.
Since 1880, the main purpose of the company
was to create lasting memories through delicious food. To extend this vision
further, Julie and her team has a 10-year plan to increase sales in private
label and co-packing opportunities, product diversification, and taking the
legacy forward with branded growth.
Balancing personal and professional
roles
Leading the executive team, strategic
planning, and vision implementation are the main responsibilities that Julie
handles.
She says, “I maintain strong relationships
with our accountants, financial institutions, and legal teams that are helping
to support our brand, and being a visual community leader, I participate on
numerous boards and committees.”
As a single mom of three, Julie juggles
being a present parent and business leader, but finds it to be challenging at
times. It is important to Julie to expose her children to the work she is doing
at Zweigle’s and in the community, while also making family time a priority.
For her team at Zweigle’s, she recognizes these same challenges some employees
might be facing at home and encourages balance, flexibility, and communication.
I recognize that I am human and simply just
breathe. I practice yoga and often talk with friends and family members when I
feel overwhelmed. I like to go on a long hikes and enjoy reading books and
watching movies.” Prioritizing balance is what keeps Julie a strong and
compassionate leader at home, at work, and in the community.