Caroline Ramade : Her Inspiring Story in Her Own Words
The 10 Most Inspiring Business Women Making a Difference, 2021
The digital revolution causes disruption in many fields,
except in gender-equality. Today, worldwide, women are still under-represented
and under-funded in the Tech ecosystem: To bring revolution in the industry by
building a powerful tech solution to reach gender-equality by identifying Women
in Tech, sharing best practices, offering access to mentors and key partners,
opening the doors of accelerators or incubators, connecting with international
communities, and giving a special access to business angels and VC Funds,
Caroline Ramade started 50inTech. As a CEO of 50inTech, Caroline’s
goal is to goal increase the number of women in tech up to 50%, because she
truly believes that women can change the face of the economy and that they are
a huge reservoir of growth.
For several years, Caroline has been working every day to
support women entrepreneurs in tech. During 3 years, she has been the Managing
Director of WILLA (ex Paris Pionnières), the biggest incubator for female
founders in Europe. Caroline was previously Deputy Head of the Digital
Department of the City Hall of Paris. She is also Board member of French Comity
UN Women.
In an exclusive interview with Beyond Exclamation,
Caroline shares her inspiring journey from the beginning to become one of the
successful leaders bridging the ancient gap of gender-inequality.
What was your goal while growing up? Did you always
wanted to be where you are right now?
To begin with an anecdote, when I was a child, until the end
of primary school, I always wanted to be a businesswoman, and I used to say
that to everyone, until one of my classmates told me at school that a
businesswoman could also mean a cleaning lady! There’s nothing degrading about
this job, but it wasn’t what I wanted to become. So I decided to stop saying
that until I really found my way. Then, I turned to law school and did my first
job as a journalist. I don’t have a “classical” training, but I always knew
that I wanted to work for justice and equality. I’ve always been in an ongoing
commitment toward gender equality. I first worked as a communication advisor in
politics, then as deputy director of digital technology at the Paris City Hall.
After that, I managed the Willa incubator for three years, where I supported
450 start-ups led by women. At this position, I saw all the barriers and
obstacles that women may face, and I wanted to create an actionable tool to
help them remove these barriers and obstacles, including all the ecosystem
players in worldwide technology industry. Because data are frightening. That is
why, at the age of 40, I decided to launch my own start-up, 50inTech, in order
to act concretely to empower women at scale. I am also a director of the
UN Women’s Committee.
What are some of the most important achievements,
highlights, biggest challenges or roadblocks of your journey as a leader?
As a leader, and as a person, I have always had the spirit
of “giving first”. That’s why it is one of the biggest values, and the very
principle of our platform. I strongly believe in sorority. I have always given
advice and availability to women. I think it is necessary today, as a leader,
to share all that I have learned and to continue to connect all the women who
come to the market or those who need help. This is how the 50inTech platform
works, how the company works: 1% of our revenues will be donated to
associations, and how the 50inTech team works: each member will give 10% of its
time to share its expertise with the 50inTech community.
We must have this state of mind for all women, starting, of course,
with our employees. I believe in leadership through empathy. The emotional
quotient to develop as a leader. Listen to your employees, engage them by
giving meaning to their work in a vision that motivates them. This is
essential. At 50inTech, we will define engagement methods that will allow us to
define in collaboration with the KPI team, it is a method called OKR Impact
that allows us to engage all employees in the same dynamics, on the same
indicators, in order to know in real time why and how we will achieve our
objectives together.
Have you achieved all that you had desired? Tell us about
the moment when you realized that your hard work has finally paid off. What
keeps you driven and determined towards work?
My first achievement was to dare: dare to launch my
start-up. But it is not so much to launch it as to succeed in achieving the
50inTech objective that animates me and the whole team that already supports
me. My challenge is to make this company sustainable, to raise funds to achieve
our global vision: to increase the number of women in technology from a 90/10
ratio to a 50/50 ratio, and to change, for real, the situation in an industry
that is too locked and too often looks like a bro club. The mission is
ambitious, but I am convinced that we will achieve it. Our platform is opened
to all those who want to build with us a smart gender equity for tech. The
number of our partners, ambassadors, tech leaders and women in tech who follow
us continues to grow everyday very quickly, whereas we are just working on the
Beta version which will be revealed at Vivatech in May. And last by becoming
CEO myself, I am inflating the low ranks of women in technology (we are only 3%
worldwide today).
What seeded the vision of 50inTech? Brief us about the
services that 50inTechprovides and tell us why customers choose you?
It began with a constat, it began with data: worldwide,
women are hugely under-represented and under-funded in the Tech industry, the
industry which is shaping our future. Women represent only 10% of co-founders,
3% of CEOs, 9% of investors, less than 30% of the digital force and get a
dismal 2.7% of all venture capital. Yet startups co-founded by women are
performing 63% better than all-male founded teams, and with 50% of women in
tech Europe GDP would grow by 9B B€. I am a woman of action, I desired to act
concretely and build the tool to help women and all the ecosystem to operate a
structural change to reach 50% of woman in tech.
50inTech is the first data-driven and inclusive platform
acting as a business and career accelerator by providing actionable advices and
connections for Women in Tech. Our ambition is to create the most ambitious
pipeline of female founders, first in Europe, then worldwide, to really empower
women at scale. We co-designed the platform with women in tech and all the
ecosystem player to be certain to answer the needs of both sides and develop
the most efficient and useful tool. 50inTech, the Fast-Track app for women in
tech. 4 pillar services for women in tech, easy-to-activate and
business-oriented
SHARE: To learn from your peers and share your
experiences, best practices and tools, guidance on entrepreneurship, funding,
careers and leadership. (Discussions, AMA sessions, surveys and groups,
challenge submission.)
MATCH: To connect with VC Funds and business
angels, incubators, industry experts, tech leaders, mentors, corporate, and the
international community of women in tech, (ask/ offer, office hour, 1.1 call,
mentorship.)
DECODE: Practical and useful tools and content to
decode and enter the tech ecosystem: curated content, guides, masterclasses,
podcasts, places, events, programs
ACHIEVE: Tracking of personal objectives, posts
follow up, financial metrics, partner offers,
Amidst all your responsibilities and roles at 50inTech,
how do you manage to balance between professional and personal life?
Let’s not kid ourselves, managing professional and personal
life is complicated as an entrepreneur. The balance lies in the proper
distribution of daily tasks in the couple. The most important thing is to have
a partner who is equally involved in family and daily life, or to be able to
count on the help of the people around you to manage the house and help you
with the children. We are raising two kids and I am very grateful to be well
surrounded. But this question is not only about women, it is often asked only
to women, it should be asked to men too.
What are your individual plans going ahead? What does the
future hold for you and 50inTech?
My first objective is to make 50inTech grow and to find the necessary funds to achieve it, the prospects are huge, we are only at the beginning for the moment, the Beta version of our app will be revealed at Vivatech on May 16. My ultimate goal is to achieve 50inTech’s vision as quickly as possible and to succeed in building true gender equality in technology. As a person, my goal is to realize myself as an entrepreneur, to realize that I can make an impact in my society, in the women’s community in technology.