A Pioneer in the Blockchain Industry
The 10 Most Influential Business Leaders in 2021
Around five years ago, Alexi Lane, the
Co-founder and CEO of Everex, and Alexander Kakunov, the Co-founder and CTO,
came across the terms ‘cryptocurrencies’ and ‘blockchain’. The technology, in
particular, intrigued them beyond any measure, making them believe in the real
potential of it. Over the period of time, their curiosity saw the light of the
day as they implemented the blockchain technology to provide real-world
solutions for financial transactions and financial inclusion. Today, they
strongly believe that this technology is more real, already transforming
industries and impacting lives in innumerable ways. This strong belief in the
blockchain technology, and further on, the implementation of it, led to the
foundation of Everex in the year 2015. Featured as the “Top 10
Blockchain Companies Beyond Disruption,” Beyond Exclamation proudly
looks at the story, the journey, and the vision of Everex that has propelled
them to achieve unmatched success in the Blockchain industry. Delivering
Services and Solutions that Matters Everex is a financial
technology company that deploys blockchain-powered digital remittance
solutions, thus accelerating financial inclusion and providing access to
capital in developing markets. The company offers cross-border money transfers
and currency exchange solutions on the blockchain technology to help billions
of underbanked and unbanked population to send money back home to their
families – making it faster and cheaper compared to traditional money
transfers. In other words, Everex brings individuals and SMEs, with or without
bank accounts, into the new global economy. Everex enables real-time fiat
payments powered by the distributed ledger technology, hence eliminating huge
amounts of transaction fees. With the aim of banking the underbanked, the
Everex team has developed a number of products. The most notable among these
products is the Everex e-wallet that allows users to store, buy, sell, or
undertake money transfer in different fiat currencies. As a seamless
multi-currency wallet, Everex’s e-wallet can be managed by institutions,
governments, and corporates with an all-time availability of financing for
small and medium enterprises around the world. “Everything
Exchangeable” The inception of the company name came from its
promise “Everything Exchangeable.” The company strongly believes that the
future of FinTech is going to be all about tokenizing assets on the blockchain.
Today, fiat currency is being replaced by blockchain for trades and business
transactions. This is just the beginning; the next step will be to tokenize
gold, equity, other financial assets or even non-financial assets including
real estate. This will benefit local communities in an unfathomable fashion,
thus making blockchain more accessible than ever. At present, Everex is growing
its Everex Payment Network globally, opening new markets for banks, financial
institutions, SMEs and individuals to facilitate cross-border money transfers
on the blockchain. Banks that decide to join the Everex Payment Network get the
opportunity to capitalize on lucrative new market opportunities. For SMEs and
individuals, Everex payment network helps smoothen the transitional process,
cutting-down high transfer costs, improving the speed of money transfer, adding
additional visibility, and tracking facility to all their transactions for
further peace of mind. Everex’s mission is to accelerate financial inclusion
and provide access to unbanked/underbanked individuals and SMEs worldwide. As
such, Everex is oriented towards a business-to-business-to-consumer (B2B2C)
model. The company deploys its solution on the public Ethereum blockchain,
coding smart contracts, which makes it possible to transact via a stable coin
feature, eliminating inherent volatilities. Edging Past the
Challenges Everex was one of the most successfully-executed ICO
back in 2017. “We raised $26 million in the initial coin offering (ICO). The
token sale ended on 31st August 2017,” mentions Alexi. The major challenge that
the company had to overcome while it launched its ICO was to create the brand’s
awareness globally. Everex had a great functional product for which it had
executed a successful pilot, allowing Myanmar migrant workers living in
Thailand to send money back home. “Our main objective was to tell the world how
we are impacting lives, and build a solid supporter base that would support,
join and follow us in our journey,” recalls Alexi. One of the other major
challenges for Everex was to make sure the security system was at the top of
its game, capable of desisting any hack attempts. During our ICO phase, Everex
faced multiple hack attempts. “Hackers can get very creative when it comes to
moving supporters’ investments to alternative addresses, as complicated as
copying our website. It was our topmost priority to build a robust hack-proof
system.” Finally, the biggest challenge on the business development side was to
work with the right banking partners with Everex’s payment ecosystem.
Parallelly, this challenge was interlinked to the educational standpoint of
third parties since the understanding and benefits of the blockchain technology
still need empowerment and widespread awareness. However, Alexi adds “We are
very proud to say that we are already successfully working with banking
partners in order to make blockchain payments possible, and without a strong
collaboration on that end, this would not be possible. For now, as an emerging
technology disruptor, the company embraces the challenges to educate, inform,
and comply with the global regulators. Building a strong foundation is the key
to a stronger continuation of the business. Needless to say, Everex is building
its foundation for long-term sustainability and the company is here to
stay. The Brain Behind Everex According to the company,
Alexi Lane is the brains behind Everex – a FintTech company which saw the light
in 2015. Being a FinTech entrepreneur, investor, and executive with over
fifteen years of experience within the capital markets, financial services, and
payments industries, he understands the nitpicks of the industry and, together
with Alexander Kakunov. Alexi has shouldered the company towards success.
Currently, he is involved in the blockchain development for more than 3 years,
and is a former Morgan Stanley banker, having graduated from the University of
Tennessee. Today, he is one of the pioneers of financial payments in the
blockchain industry. Furthermore, it is worth mentioning, that Alexi has been
featured as one of the Top Blockchain Influencers within the FinTech
industry. The Vision Going Forward The vision of Everex
is to enable different mobile wallets to offer customers multi-currency and
person-to-person (P2P) transactions, building a bridge between fiat and
cryptocurrencies over the blockchain technology. Everex’s goal is to create a
financial ecosystem in which most digital wallets are powered by Everex
technology, providing blockchain-powered interoperability between thousands of
global digital wallets that currently do not communicate with each other. “Our
solution will empower both domestic and cross-border payments for individuals
and SMEs, bringing economic growth to regions underserved by banks,” concludes
Alexi.