Healthcare is an evolving industry that
requires perpetual adaption of new techniques and innovative technology. The
leaders of this industry work hard to improve healthcare services for the
betterment of people. One such expert of the industry who brought about a
transformation is Tim Maroney president and CEO of TCI Software Inc. Tim
founded TCI Software, Inc. in 2013. He is a nationally recognized,
award-winning marketer with an impressive track record for launching and
managing innovative solutions at critical times in the lifecycles of major
healthcare and consumer products. Since 2002 he has been at the forefront of
healthcare innovations, introducing major brand name pharmaceutical products
and medical devices.
Tim’s years of experience in the industry
give him a prodigious knowledge about the products and services healthcare
providers are looking for and need. He invented the Rounds® software platform
and built-in ROI Calculator™ which sits at the core of all TCI Software
products. Launched in 2018, the software is already deployed in clinics in 15
Tim also played an important role in the
planning and launch of Humira, the ‘blockbuster’ rheumatoid arthritis (RA) drug
introduced by Abbott Laboratories in 2003. (Blockbuster is defined as any drug
that achieves $1B in sales in its first year on the market). Tim’s digital
advertising team introduced the first “unbranded” product web site in the
pharma industry called ra.com. As a result of this innovative strategy, 180,000
of the 1.2 million RA sufferers in the U.S. “opted in” to receive RA
information on ra.com. At an annual treatment cost of $25,000 per patient,
these 180,000 prospects represented a $4.5 billion opportunity for Abbott.
Tim also supervised similar digital
marketing programs for the introductions for AstraZeneca’s Nexium, Shire
Pharmaceutical’s Fosrenol and Novartis’ Focalin XR. He also served as marketing
vice president for medical devices company Intercure where he oversaw the
rollout RESPeRATE, the first FDA cleared, non-drug treatment for hypertension.
Apart from the healthcare industry Tim also
worked with other leading companies like Toyota. He worked alongside legendary
Nintendo CEO Minuro Arakawa to set product launch dates and sales records for
action software (Dragon Warrior sold 100,000 copies in its first month of
release) and the launch of Nintendo Power magazine (which sold 2.9 million
subscriptions at $9.99 in its first 9 months). He received the prestigious
Advertising Age Promotion of the Year Award for AT&T’s Opportunity Calling
for Business program that reduced AT&T’s small business customer attrition
rate from an expected 41 percent to 27 percent during the period of
deregulation in the long-distance service industry.
We are honored to have the privilege to
publish a few inspiring insights from the expert himself who has contributed
extensively to the development of healthcare. In conversation with Mr.
What was your goal while growing up? Did
you always want to be where you are today?
Some might say that I was a born leader. I
don’t know. What I do know is that beginning in my high school years it seemed
every time I walked into a meeting, I was elected to something. But I do have a
fortunate record of leadership, including serving as an infantry officer in the
U.S. Army during the Vietnam war, raising through the ranks of multiple
advertising agency management over 20 years. I was lucky to be in the right
place at the right time more than once (e.g., the deregulation of the AT&T
Bell System, helping to launch major brands like the Lexus nameplate for
Toyota, and Dannon’s low-carb product initiatives).
Give us a brief of your significant
Most recently the invention of Rounds®, the
first healthcare software program with a built-in ROI calculator that computes
the dollar value of cost savings healthcare providers realize through reduced
patient Emergency Room utilization and overnight admissions.
Have you achieved all that you had desired?
Tell us about the moment when you realized that your hard work has finally
paid-off. What keeps you driven and determined towards work?
Technology. It never stops evolving. Being
at the forefront of enormous change is exciting. I cannot get enough of it. We
recently crossed the 8,000 completed survey mark from one of our applications.
Knowing that we are the first to make sure that non-English speaking patients
are proportionately represented in their clinic’s performance results is huge
to me. We have just deployed our software into clinics on the southern border
of the U.S. where we will be tracking patient care among the most vulnerable
What seeded the vision of TCI Software?
Brief us about the services that TCI Software provides and tell us why
customers choose you?
The Affordable Care Act. Beginning in 2011,
the U.S. healthcare infrastructure was required to be more accountable for the
quality of its care, patient satisfaction and what it was doing to reduce
costs. This is what has been called the “Triple Aim” of healthcare reform.
Healthcare organizations did not have the technology to either track or connect
the dots between the three imperatives. Moreover, they were unable to determine
what the financial impact would be on their operations and profitability. So,
based on my 15 years’ experience in and around these healthcare issues, I saw
the need to develop a tracking resource, and one more specifically, that could
measure the return of on investment healthcare organizations might achieve
through compliance with new rules. There was nothing else out there, so I built
Amidst all your responsibilities and
roles at TCI Software, how do you manage to balance between professional and
One of my staff people just happened to ask
me this the other day, and the answer may surprise you. I love to garden. And
at this time of year, I have the most beautiful array of plants and flowers.
Working in the garden is my therapy, because when I am there, I don’t think of
What are your individual plans going
ahead? What does the future hold for Tim and TCI Software?
Great question. We recently launched our
Aggregated Reporting System (ARS™), which is the first healthcare software
program that enables healthcare executives to compare their clinic outcome
results to other clinics statewide and nationally in real-time, 24/7. No one
else offers that. And now we are working on our next version of our core
technology, Rounds® 3.0, which will include an Artificial Intelligence (A.I.)
component. We are planning a 2021 launch for that.