Inspiration comes in wonderful ways and for Marie Louise Sunde, Co-founder and CEO of Equality Check, it came when she was invited to the UN HQ in 2014 for their #HeForShe launch, where Emma Watson presented her motivational speech to mark the beginning of the fourth feminist wave. She finished with “If not now – when? if not me – who?”. These words moved her and made her start an awareness campaign on unconscious bias in Norway that created a huge impact.
However, even if the corporate world wished to ameliorate, there was lack of evidence-based measures. She adds, “we saw the increasing impact of employees as stakeholders to drive and catalyze change. So eventually I quit my job in the hospital to found Equality Check with my co-founder.”