Bruce Decaster – An International Human Resource Professional with Experience Supervising HR Operations in Multiple Countries
The 10 Most Influential Leaders in Talent Acquisition Industry 2022
Every leader has a unique definition of
success. Bruce Decaster, President and Chief Executive Officer of
Crescentia Global Talent Solutions, believes that success is the
ability to make a positive difference in someone else’s life. In the workplace,
many companies are focused on making profits, but what is the true end goal? It
is to raise the standard of living for people. His philosophy is that companies
exist for people, people do not exist for companies.
Leading a Company to Success Is Not
an Easy Road to Take
Due to the pandemic, the large
multinational company Bruce was working for took a major hit, and
he found himself on a furlough. He saw this as an opportunity. “I had always
wanted to build my own business so I got to work. And sure enough, my corporate
position was soon eliminated.
However, that gave me the push to jump in
with both feet,” he says. It has been a challenging time to start a new
business, but he chooses to see opportunities where others see roadblocks.
Challenges can make one stronger and
roadblocks can teach valuable lessons. Bruce is originally from Curaçao, a
small island in the Caribbean. He came to the United States with big dreams and
a few hundred dollars in his pocket. He had been accepted to a university in
the U.S. and the only work he could get was cleaning toilets on campus. “It was
humbling work, but I committed to myself that if I were going to be a toilet
cleaner, I would be the absolute best toilet cleaner I could be. Due to my hard
work, even for a job that might seem insignificant, others around me saw my
work ethic and my potential and gave me opportunities to learn and grow. I worked
my way up from there,” he explains.
Crescentia Global Talent Solutions
and Its Services
Crescentia Global Talent Solutions provides
recruiting services and Human Resources solutions to companies in multiple
industries. According to Crescentia’s mantra, “The biggest share of your
organization’s staffing investment should be directed toward your
employee-to-be, not toward commission-driven headhunters.” Crescentia is
breaking the mold with a completely new and innovative approach to recruiting,
delivering quality talent and HR solutions at prices that fit each client’s
budget. Crescentia’s expertise is in the following HR service areas:
• Executive Search
• Recruiting Services
• Resume Writing
• Company Benefits Audit
• Payroll & HR Admin Setup
• Content Creation for
Websites and Business Plans
• Online Learning
Development in Soft Skills/Leadership
• Language Translation and
Localization of Company Policies, Employee Handbooks, and e-Learning Materials
Crescentia’s innovative recruiting process
allows corporate departments to save time and money without sacrificing
quality, thereby drastically improving the overall efficiency of their
recruiting efforts. They can help their clients fill positions in multiple
industries.
Crescentia’s aggressive recruiting model is
built on efficiency. They dedicate a team of researchers to finding ideal
candidates for various positions. Their focused approach to recruiting leaves
their clients with more time to do what they do best. Crescentia’s processes
help increase each organization’s productivity by bringing the talent to the
client in an efficient manner. Additionally, since they are an international
company with branches on four continents, they can help extend global reach in
the following regions: Australia, Brazil, Canada, Caribbean Region, Chile,
China, Colombia, India, Mexico, Peru, South Africa, United States, and many
European countries.
The Significance of Innovative Ideas
in the Company
Bruce has worked for small, medium, and
large-sized multinational companies since graduating with his international
MBA. What these companies tended to have in common is that their recruitment
processes move too slowly and they struggle to adapt to the pace of the
business. So, he kept asking himself the question: “How can I fix our
recruitment process to make it faster while providing a large volume of
candidates more effectively in all the countries we operate in?” Then the idea
came to him: “Why don’t I have a global recruiting team work through the night to
save time so that we can deliver next-day results to our clients?”
He then got to work on the compensation
structure. Could a pay-as-you-go model be more cost-effective for companies
than the old commission-based model? He discovered a huge gap in the market,
especially for small-to-medium-sized businesses, who need affordable and
efficient recruiting solutions without the astronomical price tag of
traditional recruiting. The innovative model of Crescentia disrupts the
antiquated recruiting processes.
As Bruce started to work on this model, he
also realized that HR departments tend to go to multiple vendors to get what
they need. “What if I could create a one-stop-shop that provides all the HR
needs for businesses in one place? That’s exactly what Crescentia does,” he
explains. They are a one-vendor solution for all HR issues that most companies
will ever need, irrespective of their size. Bruce believes that the biggest
share of staffing investment should be directed towards a company’s
‘employee-to-be’, not towards resources that help them find those employees.
Responsibilities as President and CEO
Bruce, who describes himself as a ‘Driver’,
says that his greatest responsibility as President and CEO is to formulate the
vision for the company and to maintain the integrity of their services – so
that a client in Peru is getting the same quality service as a client in
Poland.
His days look a little different compared
to most traditional CEOs. He does most of his work early in the morning or late
at night as he works with various time zones in global regions. This frees him
up to do his most important work of all during the day: that of being a husband
and father to his three young children.
Message to Future Leaders
To keep himself and his employees motivated,
Bruce is constantly looking for ways to celebrate even the tiniest wins, and is
always reminding his employees where they are going and what their future
outlook should be.
His message to aspiring leaders is to not
give up when they are faced with adversity – which they are going to have a lot
of, especially as a start-up. Also, he suggests they choose their battles
wisely – some things are just not worth your time and energy right now. And
finally – delegate. Surround yourself with people you trust and then delegate,
delegate, delegate. And then delegate some more.
Recognition as a Leader and Vision
for the Company
Bruce states that the greatest satisfaction
he has received as a leader has been watching how the people that he has
mentored and developed continue to grow and succeed in their careers.
His vision for the future is to expand
Crescentia’s global footprint. The company is currently operating in North
America, Latin America, Europe, Australia, and next year they will be in Asia.
Bruce emphasizes, “Global clients, in particular, need a single-source HR
partner with the capacity to handle international recruiting and services. That
is our purpose.”