Emily Marquez-Dulin: An Inspiring Woman Leader Who Wants to Make a Difference both Locally and Globally
The 10 Most Impactful Leaders Driving Change in Business, 2022
An experienced marketing and public
relations professional who has worked in the hospitality and healthcare
industries, Emily Marquez-Dulin is a proficient not-for-profit executive
with in-depth knowledge of branding and marketing. She is currently the CEO
of Brooke USA Foundation, where she reports to the Brooke USA Board of
Directors and is responsible for the execution of the organization’s strategic
direction.
Brooke USA Foundation; A Visionary
Woman’s Story
According to Emily, Brooke USA would not
exist today if it weren’t for Brooke Founder Dorothy Brooke’s dedication and
devotion. Emily goes on to say that amazing individuals frequently talk about
the times in their lives that defined them, and Dorothy Brooke’s defining
moment came in October of 1930, when she arrived in Cairo as the newly married
wife of British cavalry commander Brigadier Geoffrey Brooke.
Dorothy soon realized that tens of
thousands of former British army horses had been left behind after serving
their nation valiantly during World War One. In the early 1900s, these noble
animals were sold into unthinkable adversity, sentenced to lives of unspeakable
torment on the streets of Cairo.
Brooke has risen to international
prominence as a leader in international equine welfare thanks to one woman’s
vision and work in the 1930s, and Brooke USA has been following in Brooke’s
footsteps since 2015 with a commitment to significantly improving the health,
welfare, and productivity of working horses, donkeys, and mules, as well as the
people who rely on them for survival around the world.
Being in a lead Position
Emily is in charge of day-to-day
operations, fundraising, financial management, marketing and public relations,
and human resources, all while keeping the strategic plan in mind. She also works
as an advisor to the Board and designs the programs needed to achieve the plan
and administer the Foundation’s many grants to other organizations because she
has a background in animal welfare.
“My job is never ending as
something always pops-ups and there is always something urgent and pressing to
work on,” says Emily. She thinks that this
sense of constant deadlines keeps her on her toes and allows her to work well
under pressure. Emily asserts, “I am fortunate to have an extraordinary
team who believes in our mission and is passionate about what we do.”
She further adds, “Being mission-centered is what allows us all to stay
true to our goals and continue motivated.”
Living Every Moment of Life to the
Fullest
“I must be honest, there is no
balance between my personal and professional life. There is so much to do that
I blend both, yet I have a family that knows how to incorporate their routines
into what I have planned for the day,” says
Emily. She wakes every day at 5 a.m. to review emails; keeping in mind that she
often works with other time zones, so this proves most helpful to get ahead.
Emily’s son has just returned home from
college to pursue a master’s degree. She states, “He leaves early every
morning, and when I am home, I make sure to prepare his lunch each day. This
keeps me connected to his needs. “
Emily works at her desk from 9 a.m. until 7
p.m. or 8 p.m. at home. She has been working virtually for six years and has
mastered the use of her phone and video conferencing. She speaks with her staff
three to four times a day, which allows them to collaborate on projects and
build strong bonds.
After Emily finishes her work, she assists
her husband with dinner preparation and spends time with her family. Emily
spends time with her friends and family on the weekends. She enjoys dining out,
and her mantra is “never go to the same restaurant twice.”
Emily also travels at least 10 days every
month, so the schedule is constantly changing. In fact, for her, nothing is
ever ordinary or usual. When she travels, one thing she makes a point of doing
is visiting a museum in each new place. Emily enjoys visiting art museums in
particular.
Handling Challenges with Commitment and
Dedication
According to Emily, the global pandemic was
a tremendous challenge for Brooke USA, and the foundation felt the impact of a
drop in donations as a growing small charity. As a result of the crisis,
horses, donkeys, and mules were abandoned in the United States, and local
equine groups were in severe need of financial assistance. The team considered
themselves extremely lucky to have been able to navigate the epidemic with the
help of donors and by developing initiatives that addressed the needs of
working horses in the United States and internationally.
Early on, the Brooke USA team recognized
that in the developing world, there was a shortage of health-care facilities,
medical supplies were few, and living in overcrowded communal settings
heightened the danger of viral propagation. Furthermore, the international
community, which generally provides relief, was unable to assist since each
country was coping with its own issues relating to the COVID-19 epidemic.
Emily asserts, “We learned that
flexibility, expediency, and creativity were key attributes to sustaining our nonprofit.
The staff of Brooke USA proved with commitment and dedication that they were up
for the challenge.”
Finding Success in Helping Others
For Emily, success is about reaching the
goals she sets for herself. When she says she ‘reaches’ them, she means doing
so within the allotted timeframe and reaping the outcomes she set from the
get-go. She opines, “Because I work in the nonprofit sector, I confess
that I know I have been successful when I get that warm, fuzzy feeling of
having done something great for others.” I am a bit of a ‘goody two shoes’
so doing the right thing is essential to my personal measurement of success.
“
A Healthier Environment for Animals
Brooke USA Foundation’s aim is to live in a
world where working horses, donkeys, and mules are free of pain and their
owners treat them with decency and respect in order to help them succeed
economically. To put it another way, the organization understands that happy
animals lead to happy people.
Personally, Emily would want to see this
fledgling organization’s revenue rise from $1.5 million to $5 million in the
next five years, and then continue to rise year after year. 600 million of the
world’s poorest people rely on the hard work and effort of 100 million working
horses; it is critical to generate funds to address these welfare concerns.
Brooke USA Foundation’s roadmap to
success is simple, and the team is working on it right now. The team is
developing a forward-looking plan that identifies the organization’s priorities
over the next three years. Certainly, these relate to the expansion of
programs, increased funding for organizations in need, and advocacy efforts
that make a difference in the lives of animals and people. Emily asserts, “We
also need to look introspectively at our operations, governance, and brand
identity. Growth will continue to be a priority as, with growth, we can get
closer to our vision.”