Know Your Audience: Key Strategies to Help Your Business Reach Its Target Customers
Knowing your audience is considered as the foundation for every business strategy. When you know the right people to target, you plan your strategies accordingly. A business strategy not focusing on the targeted audience will not yield the desired results and will go in vain.
There is no brand in the world that targets every customer. There is always a particular clientele associated with a product/service. Gaining an insight into your audience helps you plan your content, ads and campaigns accordingly. This results in a better ROI and higher conversions. Thus, the ultimate objective of marketers can only be fulfilled when they know their target market well, and are aware of how to reach their audience.
This article will provide a detailed guide on knowing and reaching the targeted customers through unique marketing
strategies.
1 – Knowing your current customers
The first strategy of reaching your targeted customers is to know your present customers. Though it won’t give you detailed insights into your customers but it will give you an idea about the kind of people who are buying your product.
You can communicate with your customers and know who they are by asking them basic questions. Asking a lot of questions from the customers can easily annoy them. Keep in mind that you need to stick to the basics like their age, location, interests, language and spending pattern.
1 – Leverage social media analytics
Social media analytics is a great way of knowing the on-going trend of your customers. This will give you an idea of what other pages they are visiting on social media and what their interests are. You can use a number of free online tools for finding social media analytics.
1- Being specific about the benefits of the product
A brand can only reach the right group of customers when it becomes specific about the benefits that the product can offer. Marketers should have a clear understanding about the benefits of their product. They should know how the product can resolve the problems of people and which segment of people needs it.
Some brands even create a need for the product by defining a problem. For instance, IKEA knows that its furniture is intended to serve the market which is looking for inexpensive, small and multi-purpose furniture. This thing is clearly displayed in their ads. If they don’t highlight this thing in their ads, they will not be able to attract their specific group of customers. As a result, people looking for luxurious and elite-class furniture may also visit their store and leave bad reviews about the quality. Since they are clear about the benefits of their products, they have gained a big name in the market.
Effective strategies for reaching your targeted audience
– Using social media communities
Social media communities are another great
source of reaching your target audience. If you know the likes, dislikes, age,
language and preferences of your target market, you can join communities where
your targeted customers are likely to be present.
Through these communities, you can develop
a relationship with them, stay connected with them and tell them how your
product can benefit them. For instance, a company that sells food spices
started its campaign on a Facebook community that is all about sharing recipes.
Since the company selected an effective way
of reaching its target market, it got a great response.
– Collaborating
with influencers
Choosing the right influencers as per your
target market can definitely make a big difference in reaching your desired
audience and giving the desired results. For instance, a company that sells
makeup products may ask a renowned makeup artist to use their brand’s name in
her upcoming workshop.
Similarly, different brands use different
influencers. These influencers can mention the name of the brand in their blog,
recommend it to their audience or give positive reviews about it.
– Making
effective content strategies
Content has its own value for reaching the
target market. This strategy never becomes outdated. Even if we look at a few
years back, we can see that the importance of content is still the same, in
fact even more now. Producing ideal content as per the taste of the targeted
customers can play a huge role in reaching the target market.
This strategy involves selecting the
topics, keywords and content placement platforms as per the demographics of the
target market. Marketers get proven results from their content strategy by
using Google analytics tools.
Similarly, visual content is now considered
as a game-changer in the marketing world. Brands are coming towards visual
content with each passing day. The video ads on websites and social media
channels are an effective way of giving your message to your targeted group of
customers.
– Using
Facebook dynamic ads
Although a number of Facebook ads are now
used for reaching the audience, dynamic ads have their own benefits. These ads
particularly target the potential client who visited the website but did not
make any purchase.
For instance, if a person looked at a few
products of a website and did not make any purchase due to sudden internet
failure. He will see the ad on his social media channel that will display the
same products which he visited the last time. This will make him recall that he
wanted to purchase these products from the website and this might turn into a
conversion.
In short, reaching the target market is not
a one-day process. It requires a deeper analysis of the marketing tactics,
thorough research about the current market and a detailed analysis of the
product benefits. Many companies use internet marketing services for reaching
their target market while others make their own strategies.
It is imperative to stay updated about the
present-day marketing tactics for reaching the target market at the right time.
Today, brands are bound to use all of these tactics, from social media channels
to mobile and e-mail marketing, because of the immense competition in the
digital world.
Arslan Hassan
Author
Bio:
Arslan Hassan is an electrical engineer with a passion for writing, designing and anything tech-related. His educational background in the technical field has given him the edge to write on many topics. He occasionally writes blog articles for Dynamologic Solutions.
