Chloe Hathaway & Brice De La Serviere: Blending Passion, Culture, and Entrepreneurship

Introduction

Brice de la Serviere, is the owner-founder of Brazil Sensations, a Brazilian-based tourism and event planning management Company. He is a business administrator and management expert famous as the operational backbone of his company.  His work often involves tourism and environmental projects, at times in collaboration with non-governmental organisations (NGO).

Established in 2014, the company lives up to its tagline, i.e. transforming every trip into a memorable experience. Brice turned his vision into reality and founded a company that now stands as an award-winning Destination Management Company in Brazil.

During the initial days, the company leveraged attention by positioning itself as a fresh, customised service in tourism and event management. The company ensures to provide a rich cultural experience with a personal touch to help tourists make lifetime memories.

To enter the MICE (Meetings, Incentives, Conferences, and Events) market, the company entered its first strategic alliance in 2015. The collaboration proved beneficial for the company as it opened doors to group travel and business tourism, allowing the company to establish a name for itself among French agencies.

In 2016, the company even hosted ‘Famtrip’ – a consolidated familiarisation trip showcasing Rio de Janeiro’s potential to the target audience and clients. In the same year, Brazil Sensations managed logistics for the Beninese delegation during the Olympic Games, thus solidifying their presence in the market.

With Brice’s vision and his partner Chloe Hathaway’s cultural and market insights, the company continued to grow in both leisure and corporate markets. By 2017, the firm secured its place in one of the three official Brazilian DMCs for a major agency network in France.

The COVID-19 period posed several challenges for establishments, and Brazil Sensations was no exception to it. However, with resilience and accountability, the team successfully resolved the issues and achieved 100% resolution in 2021.

The company continued to expand physically and operationally, and by 2023, they had established strategic alliances across Latin America and Europe, further strengthening their presence in markets like Spain, Portugal, Switzerland, Germany and others.

Brice & Chloe believe, “Our role is to be ambassadors of the Brazilian soul to the world.”

At present, the company employs around 17 professionals and continues to serve in the tourism and event management sector. Brazil Sensations is more than a DMC. It’s a bridge between cultures, a testament to Brazil’s endless diversity, and a credible partner for tourists and corporations.

Blending Passion and Culture

Upon explaining what inspired him to start Brazil Sensations, and how their individual backgrounds shaped the brand’s identity, Brice stated Brazil Sensations was born from a shared vision of blending passion, culture, and entrepreneurship. As co-founders, he and Chloe brought different strengths. Brice is a Franco-Brazilian who was born in Brazil, raised between two worlds, and deeply aware of the country’s potential to inspire. His background in administration and finance helped them structure a company that functions with rigour, strong governance, and solid partnerships with international associations.

Chloe, on the other hand, is French but arrived in Brazil at a young age. She fell in love with every aspect of the culture, i.e. the colours, rhythms, and human warmth. She became the creative spirit of the company, dedicated to designing experiences that truly reveal the essence of Brazil. Together, their dual perspectives shaped a brand that is both professional and soulful.

Commenting on how they navigate the dynamics of being both life partners and business partners while maintaining a healthy balance, Brice states working together is both a challenge and a privilege. Their approach is built on complementarity. He ensures that the company’s engine runs smoothly, i.e. administration, finance, and institutional partnerships. On the other side, Chloe brings life to the brand through creativity and innovation.

They set boundaries between professional and personal life, but also accept that passion for the company often spills into their daily conversations. What makes it work is mutual respect and the awareness that they are building not only a business, but a shared dream.

Leading by Example

Brice also delineated the leadership principles that have guided his journey as a founder and stated his leadership is based on three principles, i.e. clarity, responsibility, and alignment with purpose. It’s also important for these principles to resonate across the company.

Clarity in sharing their vision and strategy with the team, responsibility in building an organisation that is financially solid and trustworthy, and alignment with purpose, i.e. ensuring that every decision reflects their values of sustainability, authenticity, and excellence. He also acts as the connector with international associations, business groups, and institutions like the United Nations Global Compact, where Brazil Sensations actively participates.

Helping People Discover Brazil

Chloe, while explaining how she approaches her role as cofounder and creative leader to drive operational success while staying true to the company’s vision, states that Brazil Sensations is about storytelling through experiences.

Hathaway says, “The tourism of the future will either be sustainable, or it will not exist.”

Her role is to ensure that every program they deliver, whether a luxury FIT or a large MICE event, captures the emotion and authenticity of Brazil. She works closely with their operational teams, suppliers, and communities, but always with a creative eye. She focuses on how to transform a place, a rhythm, or a tradition into something unforgettable. It’s about combining organisation with imagination, and ensuring that their guests don’t just visit Brazil, they truly discover it.

Operational Excellence

Furthermore, describing the distinct roles each of them plays in the business, and how they collaborate to make key decisions, Brice explains their roles are distinct yet complementary.  Brice is the guardian of administration, finance, and institutional relations, making sure everything functions and that the company is aligned with partners, associations, and stakeholders. Chloe is the creative force, the one who designs experiences, ensures authenticity, and leads their operational teams to deliver excellence.

When it comes to key decisions, they always sit down together, evaluate both perspectives, and choose what serves their mission and strengthens the company’s long-term future.

Brice says, “Excellence is born from the fusion of organization and emotion.”

Rooted in Authenticity

To ensure that Brazil Sensations remains authentic to Brazilian culture while appealing to a global audience, the duo achieves this by working hand in hand with local communities, artists, guides, and social projects, hence ensuring their experiences remain rooted in authenticity. At the same time, they adapt their service standards, communication, and presentation to global expectations. The result is a true cultural bridge where travellers feel immersed in Brazil, along with the sophistication and quality expected in international high-end tourism.

Surmounting Challenges

Describing the time period when they faced a major challenge together in the business, the founders stated that the pandemic was, without a doubt, the greatest challenge they faced. Their industry stopped almost overnight. However, instead of retreating, they chose to invest in innovation and sustainability.

They developed their “Agroforestree Events Carbon Free” program, creating carbon offsetting through agroforestry systems in partnership with Agroforestree and validated by UFSCar. This project became a semi-finalist at the Braztoa Sustainability Awards 2025 and strengthened their ESG positioning. It proved that adversity can be an opportunity to innovate and reinforce purpose.

Achieving Milestones

Speaking further on the accomplishments they are most proud of (that reflect their impact as co-leaders of Brazil Sensations), they stated they are proud of many milestones, but two stand out. First, being elected Best MICE Organiser in Brazil and South America at the World MICE Awards 2024, which validated their work in the global incentive and events market.

Second, their recognition in sustainability, particularly through Braztoa’s Sustainability Award, which confirmed that they can combine excellence with responsibility. These achievements reflect their dual impact, i.e. creativity and authenticity on one side, structure and global recognition on the other.

Inspiring Future Entrepreneurs

Upon being questioned on how they hope their journey will inspire future entrepreneurs, especially couples looking to build something meaningful together, the founders explained they hope to show that it is possible to build a company together as a couple, provided there is trust, respect, and complementarity.

One does not need to mirror the other; success lies in combining different strengths for a common vision. For couples, it is about transforming love into collaboration and challenges into growth.

While guiding the aspiring leaders in the experiential tourism and hospitality industry, they advise them to listen carefully to their clients but remain true to the local culture.

Build strong relationships with communities and partners. Invest in one’s team and empower them. Above all, ensure the business has a higher purpose, be it sustainability, inclusion, or cultural preservation. Without purpose, tourism loses its meaning.

Learning Continuously

Furthermore, explaining how they keep up with the emerging trends and innovation, Brice and Chloe stated they constantly study global market trends in MICE and luxury travel, while listening closely to their partners. Innovation for them means personalisation, digital integration, and sustainable solutions.

Their UN Global Compact participation helps them anticipate ESG challenges and align with international best practices.

They believe that the future traveller seeks not only exclusivity, but also impact; an experience that transforms both the traveller and the destination.

Positive Impact

Building Brazil Sensations has taught Brice and Chloe that success is not only measured by financial results but also by impact. They have seen how experiences can change perceptions, how sustainability can regenerate communities, and how business can serve as a force for good. Personally, it has made them more resilient, more humble, and more connected to both Brazil and the world.

Creating Legacy

Highlighting the shared vision for the future of Brazil Sensations and the legacy they hope to leave behind, Brice and Chloe wish to leave a legacy of authenticity, cultural respect, and social impact. Their vision is to position Brazil Sensations as a global reference in experiential and sustainable tourism in Brazil. A company that shows the world the richness of Brazil, while also proving that tourism can be an engine of positive transformation. For them, legacy is not only about recognition, but it is about responsibility, and about inspiring future generations to lead with both ambition and conscience.

Their vision is to position Brazil as a global example in experiential and sustainable tourism. They want to leave a legacy of authenticity, cultural respect, and social impact. A company that shows the world the richness of Brazil, while also proving that tourism can be an engine of positive transformation. For them, legacy is not only about recognition — it is about responsibility, and about inspiring future generations to lead with both ambition and conscience.