Beyond! recognizes the efforts of companies which are striving and thriving beyond limits to innovate with taste and technology. Food is the global language and an expression of cultural existence with no boundaries and unites all people, industries and countries. In our special issue of “Top 10 Beyond Taste and Innovation”, we feature the journey of companies which meet the challenges posed by a diverse market and changing consumer needs through their innovation and creativity.
Run the imagery-factory of your mind and think about biting into a slice of lemon: its acidic sourness will make you wince. Now imagine a sip of double espresso: the bitter pang of caffeine is a wake-up call for you. Next imagine a ripe mango, and the flood of sweetness when you sink your teeth into it. Now think about the salty hit from biting into the first crisp in a packet. Round it off with a healthy-hearty meal. Such is our latest journal of “Top 10 Beyond Taste and Innovation.”