It is increasingly evident that the brick and mortar industry is evolving at a rapid scale, not dying. The physical retail landscape is continuously shifting to meet the ever-changing demands of the customers. Retailers are leveraging the potential of digitization to their advantage in order to offer a seamless and engaging experience for customers across different trading channels. The offline industry is swiftly merging with the online world to expand and provide the most unique experiences for customers. There is a notable drive amongst retailers, both physical and virtual, to increase productivity, ameliorate in-store experiences, and to grab hold and retain the best staff for a new digitally-influenced world of shopping. Retail solution providers are further stretching the boundaries of innovation by integrating disruptive technologies like Artificial Intelligence, Virtual Reality, and Augmented Reality to widen the scope of opportunities. Beyond Exclamation understands this amalgamation between brick and click and the persistent approach of providers to go beyond the same and has thereby come up with an issue titled “Top 10 Beyond Brick and Click.”

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